With the help of various event formats in mainland China, Austrian Wine is working on presenting a variety of wines and regions to the Chinese wine expert market.
In cooperation with trained specialist staff on-site and long-term cooperations, Austrian Wine enabled wineries and importers to present themselves. In cities such as Shanghai, Beijing, Chengdu, and Shenzhen, the interested specialist target group were introduced to the variety of wine-growing regions and local grape varieties. This took place on the one hand on a smaller scale as seminars and masterclasses, and on the other hand, as being part of trade fairs such as the Chengdu Wine Fair or ProWine Shanghai.
Feel free to dig deeper into the various formats and follow the Austrian Wine WeChat account for more impressions!
Trade Seminar Shanghai
November 2023
Trade Seminar Shanghai
November 2023
Austrian Wine Ambassador Peggy Liu introduced the local sommeliers in the Chinese metropolis of Shanghai to Austria’s indigenous red and white grape varieties as part of a masterclass.
ProWine China Shanghai
8 - 10 November 2023
ProWine China Shanghai
8 - 10 November 2023
In order to show a strong presence on the Chinese market, Austrian Wine was again present at ProWine China Shanghai this year.
Trade Seminar Shenzhen
31 July 2023
Trade Seminar Shenzhen
31 July 2023
As part of a masterclass, the Austrian Wine Ambassador Peggy Liu taught the local sommeliers from the south of China more about the main grape varieties and wine regions of Austria.
ProWine Shenzhen
30 June & 1 July 2023
ProWine Shenzhen
30 June & 1 July 2023
As part of the ProWine Shenzhen the trade visitors had the opportunity to taste the WINE100 wines. Moreover they could learn more about Austrian wine at the masterclass and at the booth directly.
ProWine Beijing
1 - 2 June 2023
ProWine Beijing
1 - 2 June 2023
he Chinese trade visitors could learn more about the diversity of Austrian wine at ProWine Beijing. After a brief introduction by the trade commissioner Dr. Michael Berger on the wine country Austria, Master of Wine Edward Ragg gave the expert audience closer insights into the variety of grape varieties in Austria.
Chengdu Wine Fair
11 April 2023
Chengdu Wine Fair
11 April 2023
As part of the Chengdu Wine Fair, fair visitors were able to learn more about the qualities of Austrian wine at the masterclass, held by Peggy Liu, and at the supervised wine bar. Find pictures and feedback from guests here!
WECHAT AUSTRIAN WINE
WECHAT AUSTRIAN WINE
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Peggy Liu
Peggy Liu
As the first and only Austrian Wine Ambassador in China, Peggy Liu represents Austrian wine on the Chinese market. During her school years, she lived in Vienna and developed a passion for Austrian culture as well as for wine from Austria. Since 2015, Peggy Liu has been working closely with Austrian Wine.
Organizer: Austrian Wine
Contact: Ms. Helene Scheidl and Ms. Michaela Poiss
E-Mail:markets@austrianwine.com
Phone: +43 (1) 5039267-60
Target Audience: Expert audience