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Austrian wine made a brilliant appearance at Vinexpo Asia in Singapore, returning to the exhibition floor in Asia.

In collaboration with Advantage Austria Singapore, Austrian Wine organised a booth, enabling 15 wineries to personally participate in the first edition of this fair in Singapore. The booth also housed an Austrian wine bar, where wines from the exhibiting winemakers and additional 15 wineries were presented.

According to the fair organizer, Vinexposium, nearly 10,000 professionals from over 64 countries visited the fair. The high influx of visitors was strongly felt at the Austrian Wine booth, where guests showed a lively interest in Austrian wines. The winemakers engaged in conversations and were busy from the beginning until the last minute of the fair, showcasing their portfolios and establishing many new contacts. The Austrian Wine bar was utilized to gain an overview of the grape varieties and styles of the Austrian wine landscape.

The two Masters of Wine, Annette Scarfe and Debra Meiburg, attracted additional traffic with a total of four pop-up seminars at the Austrian Wine bar. On the second day of the fair, they presented a masterclass titled “Mastering Austria: 2 Masters of Wine, 16 Wines, 60 Minutes.” The seminar was fully booked, and the participants were fascinated by the two speakers’ perspectives on Austrian wines. Despite their different backgrounds (Singapore and Hong Kong), the speakers conveyed their shared enthusiasm for Austrian wines to the audience.

With these diverse presentations, the Austrian Wine booth became a highlight of the fair, drawing many visitors who returned each day of the three-day event to sample more wines. This successful participation in the fair once again demonstrates that Austrian wine is highly valued in the Asian markets and that demand is picking up again.

Masterclass
Mastering Austria: 2 Masters of Wine, 16 Wines, 60 Minutes

© Austrian Wine / Alexandre Nestora

Masterclass
Mastering Austria: 2 Masters of Wine, 16 Wines, 60 Minutes

Wednesday, May 24th 2023 | 2:30 pm - 3:30 pm | Room 2

Annette Scarfe MW from Singapore and Debra Meiburg MW from Hongkong highlighted the diversity of Austrian wine-growing regions and their indigenous and international grape varieties.

Take a look at the tasting list.

To the tasting list

 

 

Pop-up Seminars

© Austrian Wine / Christopher Gunson

Pop-up Seminars

Debra Meiburg MW and Annette Scarfe MW gave an overview of interesting topics about wine from Austria. The two renowned wine experts shared their extensive knowledge and passion for the subject to offer an unforgettable journey of discovery through the world of Austrian wine.

Tuesday, May 23

  • 11.30 am: Debra Meiburg MW - Grüner Veltliner
  • 3 pm: Annette Scarfe MW - Red Wines

Wednesday, May 24

  • 11.00 am: Debra Meiburg MW - Austrian White Wine Varieties

Thursday, May 25

  • 11.30 am: Annette Scarfe MW - Riesling

Gallery

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Organiser:Advantage Austria Singapur and Austrian Wine
Contact Austrian Wine: Ms. Helene Scheidl and Ms. Michaela Poiss
E-mail: markets@austrianwine.com
Phone:+43 (1) 5039267-60
Target Audience: Experts

 

 

 

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