Austria was present again at Europe‘s most important trade fair for wines and spirits, Prowein in Düsseldorf. Here, more than 6,600 exhibitors from all over the world gather from 15 - 17 May. Around 300 Austrian wineries presented their best wines over three days in order to strengthen existing customer contacts and acquire new distributors.

Key Facts

  • Exhibitors: more than 6,600
  • Austrian vintners: around 300
  • spacious seminar area with daily master classes
  • Cozy atmosphere

Three more halls - Austria in Hall 5

ProWein 2022 was in fact extended by three halls. This made it possible to widen the aisles between the individual stands to between four and six meters (previously three meters) and to guarantee the 1.5-metre spacing rule. The exhibition area was not increased. Thus, Austria relocated to Hall 5 and made it the new central meeting point for all those interested in Austrian wines.

As an exciting additional program, Austria once again offered masterclasses in 2022. The Austrian Wine area was found in the midst of the wineries. Austria is a permanent fixture at ProWein. Nowhere else in the world is our presence so extensive and representative.

Master classes

Experience wine from Austria. 12 exciting master classes took place with international renowned speakers on Austria‘s wine diversity.

 

Sunday, 15 May 2022

Seminar: Austrian Wine Update with Chris Yorke

Schedule: 10:00 - 10:40 am
Speaker: Chris Yorke

Language: English

Chris Yorke, CEO of Austrian Wine (Austrian Wine Marketing Board) presented the recent developments in the world of Austrian wine.

Registration: At our AWMB Stand | Hall 5 L20

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Well-aged treasures from Austria!

Schedule: 11:00 - 11:40 am
Speaker: Sascha Speicher

Language: German/English

Join Sascha Speicher to discover the potential of Austrian wines over a number of decades. Sekt, Grüner Veltliner, Blaufränkisch and dessert wines all have something in common: they get better with age!

Registration: At our AWMB Stand | Hall 5 L20

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A more natural approach. Wines and their stylistic expression...

Schedule: 12:00 - 12:40 pm
Speakers: Willi Schlögl and Florian Schütky

Language: German

… for the future. Austria’s winegrowers are embarking upon new, green and environmentally-friendly practices. Presented by Willi Schlögl (Freundschaft, Berlin) and Florian Schütky (Austrian Wine).

Registration: At our AWMB Stand | Hall 5 L20

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Top Austrian wines by Robert Parker

Schedule: 1:30 - 2:10 pm
Speaker: Stephan Reinhardt

Language: German/English

In this masterclass, Parker wine critic Stephan Reinhardt presented a selection of top-scoring Austrian wines from last year.

Registration: At our AWMB Stand | Hall 5 L20

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The Steiermark DAC system – from Schilcher to Sauvignon Blanc

Schedule: 2:30 - 3:10 pm
Speakers: Stefan Potzinger | Gerhard Wohlmuth | Stefan Langmann

Language: German

DAC wines have been grown in Steiermark (Styria) since 2018, shaped by the unique terroir, manual labour, steep vineyards and the locate climate. Discover Steiermark’s DAC system, presented by renowned Styrian winegrowers.

Registration: under steiermark.wine/event/prowein-2022

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RIEDEL VELOCE - the new machine-blown wine glass series from RIEDEL

Schedule: 3:30 - 4:10 pm
Speaker: Christian Krauss, CEO Sales RIEDEL
Langugage: German

“Every grape variety has its own glass” is the credo of the Riedel brand philosophy. Experience the new “RIEDEL VELOCE” during a master class at the Austrian Wine Marketing Board Stand. The latest machine-blown wine glass series from RIEDEL, perfect and super light.

Registration: At our AWMB Stand | Hall 5 L20

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Monday, 16 May 2022

Niederösterreich - multi-faceted, diverse and world-class

Schedule: 10:00 - 10:40 am
Speaker: Ulli Hager

Language: German

The new umbrella organisation Wein Niederösterreich Marketing GmbH (Lower Austrian Wine) presented its ambitious programme, including nine wines with designated origins from the well-known legendary region.

Registration: At our AWMB Stand | Hall 5 L20

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Sekt Austria (PDO) – just how typical is it? The new designation of origin for Austrian Sekt g. U.

Schedule: 11:00 - 11:40 am
Speaker: Michael Malat and Peter Szigeti
Language: German

Producers of Austrian Sekt shared everything there is to know about the new designation of origin “Sekt Austria (PDO)”, including which categories it covers and what varieties and characteristics you can expect.

Registration: At our AWMB Stand | Hall 5 L20

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Forgotten grape varieties – a tour of some lesser-known aspects of Austria’s winegrowing regions!

Schedule: 12:00 - 12:40 pm
Speaker: Gerhard Retter

Language: German

Together with Gerhard Retter, taste primarily indigenous Austrian grape varieties that you won’t find on every wine list. We considered questions like: What is the potential of grape varieties such as Neuburger, Zierfandler, etc.? How willing are consumers to try them? And what dishes do they pair well with?

Registration: At our AWMB Stand | Hall 5 L20

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Burgenland – diversity at its best

Schedule: 1:30 - 2:10 pm
Speaker: Georg Schweitzer

Language: German/ English

Burgenland is known for its diverse range of wine styles. Whether you want white, red or dessert wine, this region has it all! This masterclass presented a cross-section of the diverse stylistic expression of the wines, including a few surprises.

Registration: At our AWMB Stand | Hall 5 L20

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Wien’s legendary wines

Schedule: 2:30 - 3:10 pm
Language: German

A foray among key Wiener Gemischter Satz and signature wines from Vienna.

Registration: At our AWMB Stand | Hall 5 L20

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Liquid Gold!

Schedule: 3:30 - 4:10 pm
Speakers: Christian Zechmeister and Florian Schütky

Language: German

Austria’s liquid gold is taking the world of wine by storm! From Spätlese to Ruster Ausbruch DAC, Christian Zechmeister and Florian Schütky from Austrian Wine guided you through the impressive variety of Austria’s dessert wines.

Registration: At our AWMB Stand | Hall 5 L20

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© Austrian Wine / Blickwerk Fotografie

Excellent, fresh, exciting

Even though Austria only accounts for 1% of the world's wine production, Austrian wine has clearly positioned itself successfully worldwide through value-added niche marketing.

What makes Austrian wine so special?  “The Art of Wine. Down to Earth.” This was the catchphrase of Austria's presentation at ProWein 2022, referring on the one hand to the globally award-winning quality of its top wines, and on the other hand to the welcoming approach with which the winegrowers draw their customers. The small structures in Austria‘s wine country have advantages over the wine industry: the wines are distinguished by quality and authenticity due to careful manual work, and personal customer relationships. Environmentally conscious family businesses distinguish themselves through excellent wines with a fair price-performance ratio, great tradition goes hand in hand with the young and wild spirit.

 

Organiser: ProWein Düsseldorf / Austrian Wine / Außenwirtschaft Austria (WKO)
Ansprechperson: Ms. Katja Pronegg und Mr. Christian Zechmeister
Email:at-de@austrianwine.com
Phone: +43 (1) 5039267-50
Target Audience: Experts
Charged: Yes

 

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