Austria will also be present again at Europe's most important trade fair for wines and spirits, Prowein in Düsseldorf. Here, more than 6,600 exhibitors from all over the world gather from 27 - 29 March. Around 300 Austrian wineries will be presenting their best wines over three days in order to strengthen existing customer contacts and acquire new distributors.
27 - 29 March 2022
Tasting List and Exhibitor Catalog will follow in January 2022
- Expected exhibitors: more than 6,600
- Austrian vintners: around 300
- spacious seminar area with daily master classes
- Cozy atmosphere
Three more halls - Austria in Hall 5
ProWein 2022 will be in fact extended by three halls. This will make it possible to widen the aisles between the individual stands to between four and six meters (previously three meters) and to guarantee the 1.5-metre spacing rule. The exhibition area will not increase. Thus, Austria will relocate to Hall 5 and make it the new central meeting point for all those interested in Austrian wines.
As an exciting additional program, Austria will once again be offering masterclasses in 2022. The Austrian Wine area is to be found in the midst of the wineries. Chris Yorke, CEO of Austrian Wine, is looking forward to the trade fair:
"Austria is a permanent fixture at ProWein. Nowhere else in the world is our presence so extensive and representative - it's almost a home game."
The current Covid-19 protection regulation makes tastings safe and possible. A registration is not necessary at every stand. Tastings are possible at allocated places and permitted within stand boundaries, subject to compliance with certain rules. Through central registration and following with the 3G rules (tested, vaccinated, recovered), ProWein aims to ensure a safe event.
Excellent, fresh, exciting
Even though Austria only accounts for 1% of the world's wine production, Austrian wine has clearly positioned itself successfully worldwide through value-added niche marketing.
What makes Austrian wine so special? "The Art of Wine. Down to Earth." This is the catchphrase of Austria's presentation at ProWein 2022, referring on the one hand to the globally award-winning quality of its top wines, and on the other hand to the welcoming approach with which the winegrowers draw their customers. The small structures in Austria's wine country have advantages over the wine industry: the wines are distinguished by quality and authenticity due to careful manual work, and personal customer relationships. Environmentally conscious family businesses distinguish themselves through excellent wines with a fair price-performance ratio, great tradition goes hand in hand with the young and wild spirit. So, an exciting trade fair appearance is to be expected.
Organiser: ProWein Düsseldorf / Austrian Wine / Außenwirtschaft Austria (WKO)
Ansprechperson: Ms. Katja Pronegg und Mr. Christian Zechmeister
Phone: +43 (1) 5039267-50
Target Audience: Experts