To boost wine sales on the Japanese market in these challenging times and at the same time support Japanese trade and gastronomy, Austrian Wine has launched an extensive retail and gastronomy campaign together with the Advantage Austria Tokyo (Aussenwirtschaft Austria) and the AdWein Austria Group.
Under the title Austrian Wine Time, Japanese restaurateurs and wine merchants will be able to launch their individual Austrian Wine Promotion. When and how they put Austrian wine in the spotlight is decided by the participating businesses themselves. Whether a "By the glass" promotion, discounts, or individual Austrian Days - everything is allowed here and there are no limits to their creativity.
Online Seminars
In addition the campaign will be accompanied by an extensive range of online seminars during the campaign period, to which participating businesses, their customers and other end consumers can register.
Austrian Wine – 7 Elements of Excitement
Time: 15.09.2020 - 1 pm (MEZ)
Speaker: Hr. Naoki SHINOHARA
Language: Japanese
Austrian white wines
Time: 21.09.2020 - 8 am (MEZ)
Speaker: Fr. Toshie SEKI
Language: Japanese
Austrian red wines
Time: 22.09.2020 - 8am (MEZ)
Speaker: Hr. Tsukasa MATSUDA
Language: Japanese
Austrian Wine – Open talk about convenience and charm of Austrian wines
Time: 06.10.2020 - 8am (MEZ)
Speaker: Hr. Takenori BEPPU, Hr. Mitsuharu SHIODA, Hr. Wataru IWATA
Language: Japanese
Interview "The Charm of Austrian Wines"
Time: 16.10.2020 - 1 pm (MEZ)
Speaker: Hr. BEPPU, Hr. Andreas Wickhoff als Master of Wine
Language: English & Japanese
Austrian Natural Wine and its potential – an open discussion
Time: 26.10.2020 - 7 am (MEZ)
Speaker: Hr. Hozumi IWAI, Hr. Taku IGURO, Mr. FUJIMARU
Language: Japanese
Current Wine Scene in Austria
Time: 03.11.2020 - 7 am (MEZ)
Speaker: Fr. Kumi UENO
Language: English & Japanese
Austrian Wine "Open talk about Grüner Veltliner"
Time: 23.11.2020 - 7 am (MEZ)
Moderator: Hr. BEPPU, Speaker: Hirtzberger, Schloss Gobelsburg, Malat
Language: English & Japanese
Sushi & Wine Pairing - Online Broadcasting
Sushi & Wine Pairing - Online Broadcasting
10th December 2020 – 1 pm (CET) / 9 pm (JST)
International broadcasting event with Austrian Wine Ambassador Sosuke OKADA / Restaurant Ginza Soseki, Tokyo.
Sosuke Okada presents a defined set of sushi dishes accompanied by a variety of Austrian wines. Take part in this exciting pairing journey and discover why Austrian wine is the ideal partner for Sushi.
More information regarding the event here.
Organizer: Austrian Wine Marketing Board
Contact: Mrs. Anika Riegler, Mrs. Claudia Blau
Email: markets@austrianwine.at
Target Audience: Experts & end consumers