“Cool Wines!” “Legendary!” Or something like: “These folks are making really awesome, structured, fresh, complex and textured wine – and it’s highly drinkable”... These are not excerpts from the script of a promotional film for the Austrian wine industry. These comments from international opinion leaders were recorded spontaneously during Corona-related online events.
Responding to the many cancelled events, the AWMB put planned (as well as new) tasting formats online, sent some 200 wines from March to June to journalists in twelve countries (including Germany, Great Britain, the USA, Canada and Russia), and assembled more than 1,000 participants in front of their computer screens for online tastings.
These experts shared their background knowledge, and in doing so explained why wine from Austria – sparkling, white, red, rosé and natural – is now understandably found on every prestigious wine list. In the following video, you can see a three-minute “best of” from the online round tables.