The Austrian Wine Marketing Board (Austrian Wine) organises a wide array of presentations and fairs in Austria and on the global stage.
The year of Austrian wine is characterised by many national and international activities that are offered and organised by Austrian Wine with regional partners. The focus is on major projects such as VieVinum as well as on participating in international wine fairs such as ProWein and Vinexpo, which are implemented in cooperation with partner organisations.
Classic “Austrian Tastings” and commented tastings for sommeliers, retailers and journalists, that take up current topics of the Austrian wine world, are held in the most important export markets. Presence is also shown in distant markets such as North America and Asia.
Wine Competition Wine 100
Austrian wineries present their variety on the Chinese market and take place at the international wine competition Wine100.
Austrian Wine goes Raw and supported the spring Raw Wine fairs in New York and Los Angeles and the fall editions in Toronto and Montreal
Masterclasses in Germany
October & November 2022
Between mid-October and mid-November, three masterclasses took place in the German cities of Cologne, Leipzig and Munich. In Cologne and Leipzig, Sebastian Russold and Sebastian Bordthäuser presented Austrian wines. In Munich, the masterclass were held by Stefan Grabler and Markus Hirschler.
Austrian Tasting Montreal
7 November 2022
Montreal will be the next destination for the Austrian Tasting taking place in November. More than 45 growers will travel to Canada to present their wines to the trade public of Montreal. Stay tuned to not miss out on any of the many side events taking place during the Austrian Tasting.
Austrian Wine Day Hongkong
27 October 2022
In order to strengthen its presence in the market, Austrian Wine organized an Austrian Wine Day with different focuses together with MWM Wine School, by Debra Meiburg MW, in Hongkong.
Step into Steiermark NYC
1 November 2022
Hike & Taste - a short visit to Steiermark. Under this motto, Austrian Wine in cooperation with Wine&Co, is organizing a press hike in Blue Mountain Reservation, New York.
Private Tasting Oslo
17 - 18 October 2022
The Private Tasting traveled to Oslo. In the pack were almost 100 top Austrian wines and an exciting New Faces wine bar.
Private Flight Tasting Stockholm
11 - 13 October 2022
The Private Tasting returned to Stockholm. This year's episode showcasted the wines in theme flights.
Flight Tasting Zurich
10 October 2022
Austrian Wine presented for the first time a flight tasting in Zurich. Trade visitors had the great opportunity to experience Austrian wines in a unique setting.
Belgium Webinar Beyond Grüner Veltliner
6 October 2022
As part of this online tasting Austrian Wine focused more on the topic “Beyond Grüner Veltliner” together with the wine school WineWise.
China seminar series
7 & 28 September
In a virtual seminar series, Austrian Wine brought the Chinese Masters of Wine, Fongyee Walker and Edward Ragg, closer to the topic of wine from Austria. Interested Chinese wine students also took part in the seminar series.
FOCUS Genussmacher Tour
April - September 2022
From April to September 2022, Austrian Wine and FOCUS Magazine invited you to Germany's best wine bars.
Austrian Tasting Japan
26 September 2022
In cooperation with Advantage Austria Tokyo and AdWein Austria, Austrian Wine offered wineries the opportunity to present their wines to the japanesse expert audience, with the help of their importers.
Masterclass with Ronald de Groot
19 September 2022
As part of a masterclass the wine journalist Ronald de Groot presented the variety of Austrian red wines.
Rheingau Gourmet Festival
21 August 2022
After a corona-related break, the Rheingau Gourmet Festival will once again take place in Eberbach Abbey.
It's Austrian Wine Time US
01.05 – 30.06.2022
For the second year in a row, Austria Wine launched a retail campaign in the US. Under the title "It's Austrian Wine Time", participating wine retailers got creative to boost their Austrian wine sales. Scroll down to the map and discover all participating retailers and their initiatives.
Masterclass Series Annette Scarfe MW
As part of a master class series, Annette Scarfe MW presented the diversity of Austrian Wine to the specialist audience in Singapore.
Masterclass Simon J Woolf
9 May 2022
As part of a masterclass the wine journalist Simon J Woolf presents the new genereation of Austrian Wine.
Austrian Day in Seoul
20 April 2022
Austrian Wine strengthened its presence on the South Korean market with a masterclass and New Faces Tasting as part of "Re.Focus Austria", day of the Austrian Advantage Seoul.
Austrian Tasting UK - The Taste-from-Home Edition
4 April 2022
After last year's success, Austrian Wine will hosted again this year the “Austrian Wine Tasting UK - The Taste-from-Home Edition”. 200 wine experts had the opportunity to discover winegrowers’ portfolios first-hand.
A Close Look at Pennsylvania & Massachusetts
22 and 23 March 2022
The success of "A Close Look at" with its focus on retail continued and new editions took place in Pennsylvania and Massachusetts.
Millésime Bio 2022
24 - 25 January (Online) & 28 February - 02 March 2022 (Montepellier)
The trade fair Millésime Bio in Montpellier has become one of the most important international organic trade fairs in recent years. In 2022, numerous Austrian wineries were represented at the online and live event.
Vinexpo Paris 2022
14 - 16 February 2022
Austrian Wine traveled to Paris for the Vinexpo Paris, here innovative producers from all over the world met and presented their products to the french market.